Ben Palmer
New Member
Hi
I have hired a deliverability consultant and he is suggesting that I should move to a different solution from Mailwizz to get better dynamic segmentation features.
I have pasted his comments below, can you let me know if I can do what he is suggesting with Mailwizz? Or if you have plans to roll out similar features?
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So here is the type of process that we have onto my biggest client's backend.
> we measure the last open activity of the entire subscriber database.
> we set engagement threshold depending on ESP:
- Outlook emails are allowed max 15 days without open activity before being opted out
- All other ESPs are on a 30-day threshold.
> We segment the subscribers in the backend depending on their engagement:
- MVPs: engagement metrics equal or better than the 15 & 30 days threshold
- Active: has shown an open activity in the last 3 months
- Dormant: last open activity > 3 months.
> The MVP & Active can be grouped within the same domain/subdomain and IP. I recommend setting a separate domain and IP for the inactive.
For now, this data might be available to MailWizz, but it's not displayed, and we can't create dynamic segments. Ultimately you should aim at moving toward a solution that allows you to record and use such data.
Let me know if you have any questions and if that helps you figure out the next steps.
====
Thanks
Ben
I have hired a deliverability consultant and he is suggesting that I should move to a different solution from Mailwizz to get better dynamic segmentation features.
I have pasted his comments below, can you let me know if I can do what he is suggesting with Mailwizz? Or if you have plans to roll out similar features?
====
So here is the type of process that we have onto my biggest client's backend.
> we measure the last open activity of the entire subscriber database.
> we set engagement threshold depending on ESP:
- Outlook emails are allowed max 15 days without open activity before being opted out
- All other ESPs are on a 30-day threshold.
> We segment the subscribers in the backend depending on their engagement:
- MVPs: engagement metrics equal or better than the 15 & 30 days threshold
- Active: has shown an open activity in the last 3 months
- Dormant: last open activity > 3 months.
> The MVP & Active can be grouped within the same domain/subdomain and IP. I recommend setting a separate domain and IP for the inactive.
For now, this data might be available to MailWizz, but it's not displayed, and we can't create dynamic segments. Ultimately you should aim at moving toward a solution that allows you to record and use such data.
Let me know if you have any questions and if that helps you figure out the next steps.
====
Thanks
Ben