List growth/shrink reporting

nadworks

Active Member
Would it be a total pain in the neck to present the graphs for list growth (new subscribers vs. unsubscribes) more like this?
mceclip2.png
It would make more sense and present a more accessible snapshot. The current graph combining positive (subscribers) with negative (unsubscribed) in the same section above the X-axis, is a little awkward.

When I drill down to the 1-month level, it just shows 2 bar charts (one for last and one for this month). There's no further details / drill down, so basically providing the same info as the 1-year or 6-months charts.

The 1-week option shows the 1-month charts.

Also, it is always displaying the total unsubscribed, not the gains/losses per period (i.e. month / date range)? To show a trend, there should be a graph showing all new subscribes in the given time period vs. all new unsubscribes. Fine if that would need to be a separate graph.

Sorry, I know this is nerdy stuff, but it's the reporting we're being asked to do with the aim of seeing if a) our acquisition campaigns are working and b) if our content and email frequency are hitting the mark.

Also, the following numbers are TOTALS, not AVERAGES, right? At least in my case it's definitely totals.

Screenshot 2022-06-13 164943.png
Thanks. I know this is a lot of work.
 
Last edited:

ghimes

Active Member
Staff member Support Staff MailWizz 2.0 Tester
The current graph combining positive (subscribers) with negative (unsubscribed) in the same section above the X-axis, is a little awkward.
I think we can do this considering the unsubscribed, blacklisted, unconfirmed as negative value on that graph and change the stacking.
Also, it is always displaying the total unsubscribed, not the gains/losses per period (i.e. month / date range)? To show a trend, there should be a graph showing all new subscribes in the given time period vs. all new unsubscribes. Fine if that would need to be a separate graph.
That's a little more complicated to calculate, but doable.
Also, the following numbers are TOTALS, not AVERAGES, right? At least in my case it's definitely totals.
Those are averages in fact. They are calculated by dividing the sum for all campaigns opens/clicks/etc that the list was used against, to the number of campaigns. So, averages....

Cosmin
 

nadworks

Active Member
Those are averages in fact. They are calculated by dividing the sum for all campaigns opens/clicks/etc that the list was used against, to the number of campaigns. So, averages....
Thanks. I was thrown by the three decimals and read all figures as "thousands". :D
 
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