Up until yesterday, everything was going well. I had finally settled on a server to use, which, up until that point, had been delivering great opens rates for my campaigns. Little did I know that the open rates within mailwizz were not accurate. When I used the same server, but a different application to follow up with the individuals that had opened my emails (according to the mailwizz stats), I was shocked to find out that I received less than a 2% open rate, whereas mailwizz had my open rates at 30-40%.
I probably should have known better than to have believed that the open rates were as good as they were, but a certain individual on here assured me the open rates were accurate. This is not true, they are not accurate. I am now left with a broken campaign that I had been working on for over a month, on which, a false assumption was made that the people I was emailing were opening my messages, when in reality they were not.
If the open rates I am getting do not reflect actual opens, what do they represent?
Also, if other users on here could chime in about their experiences with this same issue (and if they were able to find a work-around), I would greatly appreciate it.
I probably should have known better than to have believed that the open rates were as good as they were, but a certain individual on here assured me the open rates were accurate. This is not true, they are not accurate. I am now left with a broken campaign that I had been working on for over a month, on which, a false assumption was made that the people I was emailing were opening my messages, when in reality they were not.
If the open rates I am getting do not reflect actual opens, what do they represent?
Also, if other users on here could chime in about their experiences with this same issue (and if they were able to find a work-around), I would greatly appreciate it.