immediate false opens in Gmail?

ScrubsDev

New Member
So we just successfully sent our first campaign with mailwizz (woot!) as a test we went to a smaller list of 900 people, and I noticed almost instantly mailwizz reported 163 opens, and that all of them were gmail addresses, all with the exact same "user agent" in open reports. So I copy/pasted that user agent into google, and found a few different results, including this article discussing my exact same problem with "false gmail opens" https://www.gmass.co/blog/false-opens-in-gmail/
Here is the user agent: Mozilla/5.0 (Windows NT 5.1; rv:11.0) Gecko Firefox/11.0 (via ggpht.com GoogleImageProxy)
I was wondering if anyone else had experienced this? I still noticed other gmail user opening and clicking links hours later, so it didn't happen to all of my gmail users, only around half. As long as those that I get this response with are getting the email, I suppose it's not a big deal, I just wanted to figure out what this was before I send to a much larger list.
 

twisted1919

Administrator
Staff member
I think google is picking the senders and will run tests on them, you happen to be one of the senders and google will open your emails to make sure they have working links, etc. This also means they'll trigger the opens pixel, which will be recorded as an open. I think this behavior will go away once you get a better reputation for google, so i think keep sending good emails and you should see this go away.
One solution would be to block the ips from google, mailwizz has a area where you can do this, but i don't know how healthy that is and whether that would affect your future open rates.
 
So we just successfully sent our first campaign with mailwizz (woot!) as a test we went to a smaller list of 900 people, and I noticed almost instantly mailwizz reported 163 opens, and that all of them were gmail addresses, all with the exact same "user agent" in open reports. So I copy/pasted that user agent into google, and found a few different results, including this article discussing my exact same problem with "false gmail opens" https://www.gmass.co/blog/false-opens-in-gmail/
Here is the user agent: Mozilla/5.0 (Windows NT 5.1; rv:11.0) Gecko Firefox/11.0 (via ggpht.com GoogleImageProxy)
I was wondering if anyone else had experienced this? I still noticed other gmail user opening and clicking links hours later, so it didn't happen to all of my gmail users, only around half. As long as those that I get this response with are getting the email, I suppose it's not a big deal, I just wanted to figure out what this was before I send to a much larger list.
facing same issue since many days , well as i researched and discuss with many friends , it can be auto bots on server or reverse pings/request from spam filter.
better if you either block these IDs or block IP as @twisted1919 suggested.
 

Scott

Member
You don't want to block Gmail's Google Image proxy because those can also be real opens. I've dived into this a bit and there's not much you can do. Gmail will eventually stop inflating your open rates after you have a more established reputation and sending pattern, but until then it's just something you have to work around.
 

nadworks

Active Member
You don't want to block Gmail's Google Image proxy because those can also be real opens. I've dived into this a bit and there's not much you can do. Gmail will eventually stop inflating your open rates after you have a more established reputation and sending pattern, but until then it's just something you have to work around.
Do you have a reference for this information, @Scott ? I have not heard this before.
 

Jason Thompson

New Member
I think google is picking the senders and will run tests on them, you happen to be one of the senders and google will open your emails to make sure they have working links, etc. This also means they'll trigger the opens pixel, which will be recorded as an open. I think this behavior will go away once you get a better reputation for google, so i think keep sending good emails and you should see this go away.
One solution would be to block the ips from google, mailwizz has a area where you can do this, but i don't know how healthy that is and whether that would affect your future open rates.
You are correct on this, and we can send good emails all we want, its not going away unless we segment the list of inactive subscribers. Gmail want active subscribers. So trying to segment the list is impossible with this gmail proxy affecting mailwizz opens. It seems to me gmail is masking the real user whether they open or not. There must be some solution to exclude false opens from the stats.
 

nadworks

Active Member
You are correct on this, and we can send good emails all we want, its not going away unless we segment the list of inactive subscribers. Gmail want active subscribers. So trying to segment the list is impossible with this gmail proxy affecting mailwizz opens. It seems to me gmail is masking the real user whether they open or not. There must be some solution to exclude false opens from the stats.
I have to agree with Jason. There's bound to be a solution. My main indication for completely skewed tracking are the device stats. 95% of emails are opened on Mozilla Desktop in Windows. C'mon. That's been like that for the last 4+ years now. Also, I have not seen any Gmail measuring improvement over time, I'm afraid.
 

twisted1919

Administrator
Staff member
Also, I have not seen any Gmail measuring improvement over time, I'm afraid.
There's a thread dedicated to this issue in particular, where we discuss possible options, etc.
As we wrote there, we will revise it as soon as possible because we also want to make sure we get this right, not like last time when our change blocked valid opens.
 
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