How to warm up a sending domain?

Jess

New Member
Hi all,

I would like to use the new MW's feature to warm up a new (purchased long time ago, but never used) sending domain, and I have no idea where to start. I've read a lot and some say start with sending 10 emails/day and double every day/week; others say start with 2 and increase by 2 every day. And a few different options in between.

How do you guys do it?

My target is to be sending 8000-10000 emails daily eventually. How would I reach this number with a warmup campaign?

from your real-life experience, what happens if you get a spam complaint on, say Day 10? Is it lost and you need to start over with a new domain? Or do you keep on sending?
 

twisted1919

Administrator
Staff member
My target is to be sending 8000-10000 emails daily eventually.
Then simply create your warmup plan so that after 30 days you end up sending 10k emails.

How would I reach this number with a warmup campaign?
The warmup-plans feature has this all covered: https://www.mailwizz.com/kb/delivery-servers-warmup-plans/

what happens if you get a spam complaint on, say Day 10? Is it lost and you need to start over with a new domain? Or do you keep on sending?
You keep on sending, one single spam complaint is not bad, people tend to forget they subscribed to different email lists and then when they receive emails from them, they report it as spam, eve if they subscribed, via double opt-in.
 

Jess

New Member
Then simply create your warmup plan so that after 30 days you end up sending 10k emails.

Wouldn't this be too aggressive? Alternatively, can I do it with 2 warmup campaigns - one until it reaches 5K emails in 30 days, and then send another one, starting at 5000 emails/day, until it reaches 10K/day?

What are MW users here considering a "safe" warmup plan, in numbers and daily/weekly growth?

Thank you!
 

twisted1919

Administrator
Staff member
Wouldn't this be too aggressive?
I don't think so, 10K isn't that much, but it is really up to you, that's why the warmup plans are so flexible.

Alternatively, can I do it with 2 warmup campaigns - one until it reaches 5K emails in 30 days, and then send another one, starting at 5000 emails/day, until it reaches 10K/day?
Sure you can, I don't see the point though.

What are MW users here considering a "safe" warmup plan, in numbers and daily/weekly growth?
I'll let others weigh in where, my take is that 10k/30 days is totally acceptable.
 

Spud22

New Member
We have been using warmbox.io seems to work well. But now that I see MW has it own warm up plan, we will be using this for sure. They have a great product.
 
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