Exclude unsubscribe clicks from 'Clicks rate' stats?

Discussion in 'Tips and tricks' started by djb, Apr 4, 2018.

  1. djb

    djb New Member

    Joined:
    Apr 4, 2018
    Messages:
    4
    Likes Received:
    0
    S.E:
    Expired
    L.T:
    Regular
    L.C:
    1
    Is it possible to exclude clicks on unsubscribe links from showing up as 'clicks' within the campaign stats etc?

    Currently it can look like we're getting a good click-through rate, when actually the 'clicks' are inflated by unsubscribes. I see 'clicks' as positive, but unsubscribes as negative, so seems counter-intuitive to lump them together.

    I appreciate that the 'unsubscribes' are also shown separately, but ideally I'd rather exclude them from the 'click stats' and just show them separately.

    I've tried with each of the available unsubscribe tags, but they all seem to show up within 'clicks' in the same way.
    upload_2018-4-4_18-31-50.png

    Thanks for any suggestions :)
     
  2. twisted1919

    twisted1919 Administrator Staff Member

    Joined:
    Dec 27, 2014
    Messages:
    9,409
    Likes Received:
    2,219
    Unfortunately no, since that is, in it's essence, a click after all.
     
  3. djb

    djb New Member

    Joined:
    Apr 4, 2018
    Messages:
    4
    Likes Received:
    0
    S.E:
    Expired
    L.T:
    Regular
    L.C:
    1
    Ah, was hoping there might have been a way of making it a non-tracking 'click', whilst still tracking the unsubscribe itself.
    PS At least my customers that have rubbish emails might think their click-through rates have improved :D
     
  4. twisted1919

    twisted1919 Administrator Staff Member

    Joined:
    Dec 27, 2014
    Messages:
    9,409
    Likes Received:
    2,219
    Touchè :D
     
    djb likes this.
  5. frm.mwz

    frm.mwz Well-Known Member

    Joined:
    Mar 8, 2016
    Messages:
    3,385
    Likes Received:
    637
    S.E:
    2018-11-06 14:46:35
    L.T:
    Regular
    L.C:
    6
    Apologies, I must have a dim moment, how can 1 click be unique at 33% with the total being 8 equal to 100%?

    It seems a good idea to exclude the unsubscribe, profile update, and similar clicks from the marketing stats (the really important clicks) that need tracking and analysis. Perhaps separate into list management and content clicks?
     
    Last edited: Apr 4, 2018
    djb likes this.
  6. djb

    djb New Member

    Joined:
    Apr 4, 2018
    Messages:
    4
    Likes Received:
    0
    S.E:
    Expired
    L.T:
    Regular
    L.C:
    1
    Yep, that would be ideal :)
     
  7. djb

    djb New Member

    Joined:
    Apr 4, 2018
    Messages:
    4
    Likes Received:
    0
    S.E:
    Expired
    L.T:
    Regular
    L.C:
    1
    And uhm, not sure myself, but may have been skewed by multiple unsubscribe 'clicks' whilst I tested the different tags & re-subscribed again?
     
  8. frm.mwz

    frm.mwz Well-Known Member

    Joined:
    Mar 8, 2016
    Messages:
    3,385
    Likes Received:
    637
    S.E:
    2018-11-06 14:46:35
    L.T:
    Regular
    L.C:
    6
    The burden was not on you :oops:

    I was hoping @twisted1919 could explain what the app was "thinking"... ;)
     

Share This Page