Automatic IP Warm Up Software

paulroy

New Member
Warming up a new IP and domain is most crucial for the emails to land in inbox specifically with Gmail and Yahoo. If you are a publisher and send a huge volume of emails to Gmail and Yahoo users, most likely the IP and domain will have issues with reputation, and sometimes emails are marked as spam by the ESP. I see most of the Email Providers like Mail Chimp, SendGrid, Litmus, SparkPost, and Amazon SES now provide Automated IP warm-up services. IP warm-up is a very slow and tedious process but is extremely crucial for email marketing.

Is there an automated software that can be used to warm up the IP and domain without human interference?

Also, any automated software that can be integrated with mailwizz?
 

BlindlyForward

New Member
Yes, there is automated software that can do this. Typically it's in the form of configurations for MTAs such as PowerMTA, Postfix,etc.. that respond to feedback provided by a combination of SMTP response messages/codes and inbox placement testing.

The scale you are trying to reach is ultimately what determines how much/if you need a "warm up".
Most low volume senders don't really need it.

For example, if you have a list under 10k, and are sending on shared IP pools at Sendgrid/elastic etc.. and your list is mostly general internet, you can send 100% almost from day 1.

If your list is 65% gmail based (both @gmail and workspace hosted), you should segment based on MX and treat them based on your postmaster account settings.

If you are sending VMG (yahoo/aol/etc) the rules change.

If you are sending MS (hotmail/outlook/live/etc) the rules never make any sense.. just blast them and let the chips fall where they may.

Good quality lists get blacklisted,blocked, bounced, refused, rejected on a daily basis. One of my clients, we send in the area of 30-50m/mo and you learn to take it on an average.


without human interference?

No.. and i would not believe the sales pitch if it claimed this.
Inbox providers should be called "black box providers" because everything they do (gmail/MS/VMG) is secret and changes based on so many external variables there is no way to accomplish the "100% automated" system.

IP warm-up is a very slow and tedious process but is extremely crucial for email marketing.
Rather, I would say that IP warm up is an ongoing part of an effective email marketing operation.
 

jono987

New Member
Warming up a new IP and domain is most crucial for the emails to land in inbox specifically with Gmail and Yahoo. If you are a publisher and send a huge volume of emails to Gmail and Yahoo users, most likely the IP and domain will have issues with reputation, and sometimes emails are marked as spam by the ESP. I see most of the Email Providers like Mail Chimp, SendGrid, Litmus, SparkPost, and Amazon SES now provide Automated IP warm-up services. IP warm-up is a very slow and tedious process but is extremely crucial for email marketing.

Is there an automated software that can be used to warm up the IP and domain without human interference?

Also, any automated software that can be integrated with mailwizz?
 

paulroy

New Member
Yes, there is automated software that can do this. Typically it's in the form of configurations for MTAs such as PowerMTA, Postfix,etc.. that respond to feedback provided by a combination of SMTP response messages/codes and inbox placement testing.

The scale you are trying to reach is ultimately what determines how much/if you need a "warm up".
Most low volume senders don't really need it.

For example, if you have a list under 10k, and are sending on shared IP pools at Sendgrid/elastic etc.. and your list is mostly general internet, you can send 100% almost from day 1.

If your list is 65% gmail based (both @gmail and workspace hosted), you should segment based on MX and treat them based on your postmaster account settings.

If you are sending VMG (yahoo/aol/etc) the rules change.

If you are sending MS (hotmail/outlook/live/etc) the rules never make any sense.. just blast them and let the chips fall where they may.

Good quality lists get blacklisted,blocked, bounced, refused, rejected on a daily basis. One of my clients, we send in the area of 30-50m/mo and you learn to take it on an average.




No.. and i would not believe the sales pitch if it claimed this.
Inbox providers should be called "black box providers" because everything they do (gmail/MS/VMG) is secret and changes based on so many external variables there is no way to accomplish the "100% automated" system.


Rather, I would say that IP warm up is an ongoing part of an effective email marketing operation.
Thanks for your reply. So, my email list is mostly Gmail and since I am a publisher by daily sending volume is huge. Do you have any method which you can share on how to warm up and new domain with new IP for Gmail?

Let's say I want to send 500K emails per day from a domain that is newly configured. What should be the approach to warm up the IP and domain?

I am using PowerMTA version 4.0r6. What configuration shall I do which will make the warming up process more efficient for Gmail database?

Thanks

Paul
 

BlindlyForward

New Member
So, 500k is a decent size.

In no particular order, and by no means complete:

- Your volume per batch during warm up should be based on engagement signals coming back to you.
-- example: if you send 1000 today, and only get 100 openers, tomorrow only send to the openers

- with 500k/day, be happy with the promotions tab

- make sure you have a google postmaster account for the domain you are using

- ramp up volume in a sensible fashion. be consistent .. your sender rep takes time with gmail

- once you get to your target daily volume, stay there BUT be very in tune with engagement signals, adjust accordingly

- clean your bounces immediately, gmail does not report bounces like everybody else

- services like warmupinbox/lemlist etc.. only paint a big target on your operation.. a custom solution is preferable

- remember that gmail is run by very highly paid smart people with a totally different agenda than mailers.

With PMTA just make sure you are reading the logs and set your limits according to what they tell you.

A lot of your success will depend on what you are willing to put into it, there are other financial commitments you can make to help delivery such as BIMI etc.. but your sender rep within gmail is going to be what you most care about.

hope this helps
 

paulroy

New Member
So, 500k is a decent size.

In no particular order, and by no means complete:

- Your volume per batch during warm up should be based on engagement signals coming back to you.
-- example: if you send 1000 today, and only get 100 openers, tomorrow only send to the openers

- with 500k/day, be happy with the promotions tab

- make sure you have a google postmaster account for the domain you are using

- ramp up volume in a sensible fashion. be consistent .. your sender rep takes time with gmail

- once you get to your target daily volume, stay there BUT be very in tune with engagement signals, adjust accordingly

- clean your bounces immediately, gmail does not report bounces like everybody else

- services like warmupinbox/lemlist etc.. only paint a big target on your operation.. a custom solution is preferable

- remember that gmail is run by very highly paid smart people with a totally different agenda than mailers.

With PMTA just make sure you are reading the logs and set your limits according to what they tell you.

A lot of your success will depend on what you are willing to put into it, there are other financial commitments you can make to help delivery such as BIMI etc.. but your sender rep within gmail is going to be what you most care about.

hope this helps
Thanks a lot. This was so helpful...
 
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