What are Segments and how do I use them?

[clever1]

I've been playing around and not sure what segments are. What is it for and how do I set them up?

 

[twisted1919]

Hey,

Segments is a way to split a list based on it's custom fields value, it's basically a filter that applies to your email list.
For example if you have a custom field that stores the country of the subscriber, then you can easily create a segment to include subscribers only from certain(s) country(es) and so on.
In order to setup a segment, you simply create one and you add conditions, simple.
However, keep in mind that because of the nature of segments, performance(speed of loading and sending) on big lists will be affected a lot, so my advice is to avoid using them if possible.

Thanks.

 

[Jeff Morrow]

Has this advice about using segments changed at all since 2014.

Has the way segments been implemented more efficient now?

I want to send lists that are 30K, 100K and do it by only 15 states how will that affect processing.

Are there alternatives like sending only to 100 a minute or something like this?

Thanks,

Jef
f

 

[twisted1919]

@Jeff Morrow - Segments changed since 2014. You can give it a go and see how it works in your case.

 

[frm.mwz]

Segments changed since 2014

Would be nice to know !how! they have changed.

You can give it a go and see how it works in your case.

And what efficiency increases those changes have yielded in your tests.

 

[SlideM]

I'd also appreciate to have an update regarding this. How they have changed, especially.

Would be nice to know !how! they have changed.
And what efficiency increases those changes have yielded in your tests.

 

[twisted1919]

@SlideM / @frm.mwz - we changed especially the way we query the database based on those segments.
The performance will depend entirely on the number of conditions and the list size.

 

[RevPlaza]

Hi, I am going to send my newsletter in various intervals, based on user preferences. I have played a lot with the script and as I see there are two ways how to achieve that:

• Create separate lists (e. g. daily newsletter, weekly newsletter, monthly newsletter) and create a recurring campaign for every list.
• Use just one list, create a custom field (something like "mailing_interval"), create segments based on the custom field value and create recurring campaigns for every segment.

Based on the discussion above, I guess the first solution would require less server resources. Am I right?
Btw. I bought the script two days ago but I am already impressed by your work!

 

[hypeforeal]

Based on the discussion above, I guess the first solution would require less server resources. Am I right?

I'm interested as well in your question, did you figure it out?

 

[twisted1919]

@hypeforeal - Using separate lists will be faster than using segments.

 

[hypeforeal]

@hypeforeal - Using separate lists will be faster than using segments.

Awesome, and what about using the built in "Opened/Unopened" feature? Is that very resource heavy?

 

[twisted1919]

"Opened/Unopened" feature? Is that very resource heavy?

That should be acceptable, we never had issues with it.