"Enable easy unsubscription" of Gmail requirement



As you know, Gmail is imposing new requirements for bulk emails. There is one new rule:

Enable easy unsubscription: You shouldn’t have to jump through hoops to stop receiving unwanted messages from a particular email sender. It should take one click. So we’re requiring that large senders give Gmail recipients the ability to unsubscribe from commercial email in one click, and that they process unsubscription requests within two days. We’ve built these requirements on open standards so that once senders implement them, everyone who uses email benefits.

We have been using [UNSUBSCRIBE_URL] at the bottom of our newsletters. Will this still comply with the new rule?

Thank you
Last edited:
MailWizz has always provided easy unsubscription by adding the one-click unsubscribe header and requiring emails to contain the unsubscribe link.
List-Unsubscribe header alone is not enough now.
We need to add "List-Unsubscribe-Post: List-Unsubscribe=One-Click".

From Yahoo post :
Beginning in early 2024, we will require one-click unsubscribe. To do this you need include the following code within the headers of your email:

List-Unsubscribe-Post: List-Unsubscribe=One-Click
List-Unsubscribe: <https://domain.com/unsub/opaquepart>

Once a user unsubscribes, you will get a POST request which looks like this:

POST /unsub/opaquepart HTTP/1.1
Host: domain.com
Content-Type: application/x-www-form-urlencoded
Content-Length: 26

Of course we support “mailto:” unsubscribe headers as well.

To learn more about List-Unsubscribe headers: