Dynamic Pricing & New Revenue Model

Discussion in 'Tips and tricks' started by majid1f, Apr 9, 2019.

  1. majid1f

    majid1f Member

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    Hi, I have an idea about monetization,
    You may know that in mailwizz (like other marketing platforms), you can make fixed price plans (such as 30$/month for 10k subscribers) and most companies use freemium revenue model (like 1k free, and other)
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    Right now let see: https://pepipost.com/pricing/ emerged among lots of company, with a new idea :
    "
    Simple and Fair Pricing Get credit for every email opened, every month, on your bill
    "​
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    Right now I plan to develop an extension for mailwizz monetization that changes the price of plans based on customer history
    • bounce rate ↑ price
    • open rate price
    • spam complaint ↑ price
    • click price
    • Unsubscribe ↑ price
    and the final price will be calculated based on weighted average regression (or neural network)
    What is the benefit of this?
    You know that spammers are a disaster for Email Marketing Platform and they make damage to service reputation and causes a lot of direct and indirect costs,
    Naturally, the antithesis holds true.
    briefly:
    Each plan will have a basic price,
    • lower prices for good customers
    • higher prices for bad customer (spammer)
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    What are your suggestions and comments?
     
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  2. twisted1919

    twisted1919 Administrator Staff Member

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    I personally can tell you that changing the way pricing works in mailwizz is not something i am keen to get into because it's too much work for not so much benefit.
     
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  3. frm.mwz

    frm.mwz Well-Known Member

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    If you develop such extension that takes into account the mentioned (and perhaps more) variables, then I can imagine this will be of interest to many others. I would probably buy it, since it enables to nudge customer behavior with various incentives in an adjustable direction. Really good idea!
     
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