Dynamic Pricing & New Revenue Model

Discussion in 'Tips and tricks' started by majid1f, Apr 9, 2019.

  1. majid1f

    majid1f Member

    Joined:
    Feb 23, 2015
    Messages:
    115
    Likes Received:
    20
    Hi, I have an idea about monetization,
    You may know that in mailwizz (like other marketing platforms), you can make fixed price plans (such as 30$/month for 10k subscribers) and most companies use freemium revenue model (like 1k free, and other)
    --------------------------------------
    Right now let see: https://pepipost.com/pricing/ emerged among lots of company, with a new idea :
    "
    Simple and Fair Pricing Get credit for every email opened, every month, on your bill
    "​
    ---------------------------------------
    Right now I plan to develop an extension for mailwizz monetization that changes the price of plans based on customer history
    • bounce rate ↑ price
    • open rate price
    • spam complaint ↑ price
    • click price
    • Unsubscribe ↑ price
    and the final price will be calculated based on weighted average regression (or neural network)
    What is the benefit of this?
    You know that spammers are a disaster for Email Marketing Platform and they make damage to service reputation and causes a lot of direct and indirect costs,
    Naturally, the antithesis holds true.
    briefly:
    Each plan will have a basic price,
    • lower prices for good customers
    • higher prices for bad customer (spammer)
    -----------------------
    What are your suggestions and comments?
     
    Jesse Josserand and frm.mwz like this.
  2. twisted1919

    twisted1919 Administrator Staff Member

    Joined:
    Dec 27, 2014
    Messages:
    10,169
    Likes Received:
    2,361
    I personally can tell you that changing the way pricing works in mailwizz is not something i am keen to get into because it's too much work for not so much benefit.
     
    Andy and majid1f like this.
  3. frm.mwz

    frm.mwz Well-Known Member

    Joined:
    Mar 8, 2016
    Messages:
    3,707
    Likes Received:
    675
    S.E:
    2019-11-27 02:17:39
    L.T:
    Regular
    L.C:
    7
    If you develop such extension that takes into account the mentioned (and perhaps more) variables, then I can imagine this will be of interest to many others. I would probably buy it, since it enables to nudge customer behavior with various incentives in an adjustable direction. Really good idea!
     
    Jesse Josserand and majid1f like this.
  4. Vpul Shah

    Vpul Shah Active Member Support Staff

    Joined:
    Feb 23, 2015
    Messages:
    743
    Likes Received:
    118
    S.E:
    2019-12-22 13:03:57
    L.T:
    Regular
    L.C:
    1
    a
    People need multiple pricing plan options. So you can develop with multiple options.
     
    Jesse Josserand likes this.
  5. Jesse Josserand

    Jesse Josserand New Member

    Joined:
    Apr 15, 2018
    Messages:
    7
    Likes Received:
    0
    S.E:
    2019-08-17 22:26:31
    L.T:
    Regular
    L.C:
    2
    if it works bug-free and is a reasonable price, I'd buy it
     
  6. Colt405

    Colt405 New Member

    Joined:
    Dec 20, 2016
    Messages:
    29
    Likes Received:
    9
    S.E:
    2019-11-20 12:23:55
    L.T:
    Regular
    L.C:
    2
    Same here, I would buy it - as long as its not encrypted and we can make adjustments to it as needed
     

Share This Page