Avoiding Spam Filters - Should You Avoid Hyperlinks?

Alex Read

Active Member

I recently read this: https://help.scopeleads.io/composin...eads/important-rules-to-avoid-landing-in-spam

They say:
  1. Hyperlink your links instead of pasting in the naked URL (click here vs https://scopeleads.com)

What's interesting is that in my testing if I use the hyperlink text, it goes to the promotions folder in Gmail, but if I use a Naked URL and don't hyperlink it, it goes to the Updates folder.

What's the best practice here?
1) Naked URLS?
2) Hyperlinked words?

Would love some feedback from experienced users!