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And uhm, not sure myself, but may have been skewed by multiple unsubscribe 'clicks' whilst I tested the different tags & re-subscribed again?

Yep, that would be ideal :)

Ah, was hoping there might have been a way of making it a non-tracking 'click', whilst still tracking the unsubscribe itself. PS At least my customers that have rubbish emails might think their click-through rates have improved :D

Is it possible to exclude clicks on unsubscribe links from showing up as 'clicks' within the campaign stats etc? Currently it can look like we're getting a good click-through rate, when actually the 'clicks' are inflated by unsubscribes. I see 'clicks' as positive, but unsubscribes as negative...