Dynamic Pricing & New Revenue Model

M

majid1f

Active Member
MailWizz 2.0 Tester
Hi, I have an idea about monetization,
You may know that in mailwizz (like other marketing platforms), you can make fixed price plans (such as 30$/month for 10k subscribers) and most companies use freemium revenue model (like 1k free, and other)
--------------------------------------
Right now let see: https://pepipost.com/pricing/ emerged among lots of company, with a new idea :
"
Simple and Fair Pricing Get credit for every email opened, every month, on your bill
"​
---------------------------------------
Right now I plan to develop an extension for mailwizz monetization that changes the price of plans based on customer history
  • bounce rate ↑ price
  • open rate ↓ price
  • spam complaint ↑ price
  • click ↓ price
  • Unsubscribe ↑ price
and the final price will be calculated based on weighted average regression (or neural network)
What is the benefit of this?
You know that spammers are a disaster for Email Marketing Platform and they make damage to service reputation and causes a lot of direct and indirect costs,
Naturally, the antithesis holds true.
briefly:
Each plan will have a basic price,
  • lower prices for good customers
  • higher prices for bad customer (spammer)
-----------------------
What are your suggestions and comments?
 
I personally can tell you that changing the way pricing works in mailwizz is not something i am keen to get into because it's too much work for not so much benefit.
 
majid1f said:
Hi, I have an idea about monetization,
You may know that in mailwizz (like other marketing platforms), you can make fixed price plans (such as 30$/month for 10k subscribers) and most companies use freemium revenue model (like 1k free, and other)
--------------------------------------
Right now let see: https://pepipost.com/pricing/ emerged among lots of company, with a new idea :
"
Simple and Fair Pricing Get credit for every email opened, every month, on your bill
"​
---------------------------------------
Right now I plan to develop an extension for mailwizz monetization that changes the price of plans based on customer history
  • bounce rate ↑ price
  • open rate ↓ price
  • spam complaint ↑ price
  • click ↓ price
  • Unsubscribe ↑ price
and the final price will be calculated based on weighted average regression (or neural network)
What is the benefit of this?
You know that spammers are a disaster for Email Marketing Platform and they make damage to service reputation and causes a lot of direct and indirect costs,
Naturally, the antithesis holds true.
briefly:
Each plan will have a basic price,
  • lower prices for good customers
  • higher prices for bad customer (spammer)
-----------------------
What are your suggestions and comments?
Click to expand...
If you develop such extension that takes into account the mentioned (and perhaps more) variables, then I can imagine this will be of interest to many others. I would probably buy it, since it enables to nudge customer behavior with various incentives in an adjustable direction. Really good idea!
 
a
majid1f said:
Hi, I have an idea about monetization,
You may know that in mailwizz (like other marketing platforms), you can make fixed price plans (such as 30$/month for 10k subscribers) and most companies use freemium revenue model (like 1k free, and other)
--------------------------------------
Right now let see: https://pepipost.com/pricing/ emerged among lots of company, with a new idea :
"
Simple and Fair Pricing Get credit for every email opened, every month, on your bill
"​
---------------------------------------
Right now I plan to develop an extension for mailwizz monetization that changes the price of plans based on customer history
  • bounce rate ↑ price
  • open rate ↓ price
  • spam complaint ↑ price
  • click ↓ price
  • Unsubscribe ↑ price
and the final price will be calculated based on weighted average regression (or neural network)
What is the benefit of this?
You know that spammers are a disaster for Email Marketing Platform and they make damage to service reputation and causes a lot of direct and indirect costs,
Naturally, the antithesis holds true.
briefly:
Each plan will have a basic price,
  • lower prices for good customers
  • higher prices for bad customer (spammer)
-----------------------
What are your suggestions and comments?
Click to expand...
People need multiple pricing plan options. So you can develop with multiple options.
 
Same here, I would buy it - as long as its not encrypted and we can make adjustments to it as needed
 
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