@nadworks I agree with you they are unreliable, Gmail, mimecast and others are scanning the links, so open and click rates are affected.
The lambda client is however still attached to these indicators. Even taken with a pinch of salt...
Average of all campaigns sent to that list open rate.
(Σ open% for the list)/count of campaigns sent to list
it was a request from a client: What's the average open rate for the master list? Had to do it manually :)
I think your first stop is to check that everything is setup properly and no IPs are blacklisted
1) use https://www.mail-tester.com
2) post the results
@laurentiu thank you, this is indeed a workaround but only for admin-level. It would be nice for users (and more user friendly) to be able to define the fallback as per the feature request. (basically like sendy.co does)
Every user and list could have a different case scenario
i.e.:
Dear...
I am going to second @twisted1919 ... having an IP on an RBL is a problem! Amazon and others are working continuously to keep their IP clean and removed from RBLs.
You might have sent it before it got listed or after it was removed. But, bottom line if the sending IP is on an RBL it's an issue!
Thanks for this, that resolves my issue :)
(Perhaps a small visual queue in the popup "scroll for more ⬇️" not sure many people realise that, since there are no scroll bars)